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Meal kit delivery services are hot right now. In fact, they are attracting investors from surprising channels, including longstanding global food brand Campbell’s Soup.
An exclusive feature in Fortune Magazine shared the investment news, pointing out that large and well-known grocery brands like Campbell are confronting decreasing retail sales as food and beverage spending gravitates to online channels. They are looking to change with the times, and one way is to join the competition.
According to Fortune, Campbell’s has invested in meal kit delivery service Chef’d, part of a Series B round of funding that also included online grocer Fresh Direct. Under the terms of the investment, Campbell Soup will also get a board seat at Chef'd and become the company's largest strategic investor, so they have a direct stake in the company.
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Kate Hudson's popular online activewear brand Fabletics has just announced its first-ever collaboration with singer Demi Lovato, The Demi Lovato for Fabletics limited-edition capsule collection.
Lovato’s new clothing line follows the company’s mission to make its brand appeal to a wide range of body types and fitness levels. Her clothing will focus on female empowerment, regardless of your size or body shape, and inclusivity.
Clothing will include an assortment of tops and leggings with inspirational words as part of the design, such as shirts and pants with “confident” and “unbroken” written in the fabric, according to The Hollywood Reporter. A compression bra is also part of the offerings, helping women feel confident about working out.
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Meal kit services like Hello Fresh and Blue Apron are becoming increasingly popular, especially among young professionals and families who are looking for easy ways to cook and try new ingredients despite busy lives. (Not to mention bypassing the weekly grocery store runs.)
Competition is heating up, too. As a result, the major players are offering new products and services to their catalog and coming up with creative ideas, whether it’s specialty menus for food intolerances, breakfast items, or baby food recipe kits.
And now, Hello Fresh has announced its latest new offering – a wine club.
HelloFresh Wine subscribers will get six bottles of red, white or mixed varietals (depending on preference) shipped to their door for $89 per month. Each wine will be paired with a corresponding Hello Fresh recipe for the month, one red and one white suggested, and will come with a flavor profile and tasting notes.
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Genetics testing has become incredibly popular and is a fast-growing industry. Companies like Ancestry and 23andMe offer people easy and relatively inexpensive at-home test kits, and a chance to discover who they are, genetically speaking.
While Ancestry has traditionally offered only a report on background and ethnicity, 23andMe took the process a step further by providing health reports. Based on your genetics, the company’s researchers could devise what diseases and health issues you are more susceptible to contract. However, the company pulled the reports when the FDA said that they lacked authorization.
Now after further consideration, the FDA has approved 23andMe to sell these health-related reports. The company has recently launched a marketing campaign appealing to those customers who were interested in genetics-based health reports, including health risks.
According to an article in The Los Angeles Times, The FDA said its review of 23andMe’s newly authorized tests determined that the company “provided sufficient data to show that the tests are accurate.” In other words, researchers can correctly identify genetic variants from customer DNA samples and provide “reproducible results.”
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Fabletics has shown incredible growth since its launch three years ago, and now, it wants to appeal to a broader market than the typical yoga mom. The company recently announced the launch of its Plus-Sized line of active wear, from XXS to XXL to XXS to 3X.
Kate Hudson, co-founder of Fabletics, wants to encourage more people to exercise and live a healthier lifestyle. Plus-sized women are often stigmatized by the fitness industry, and good-fitting clothing can be hard to find. Hudson told website Refinery29 in an interview: "…our whole brand is about inclusivity and wanting everyone to be involved in it. It was a natural progression. But it’s something you need to focus on to do right."
It took more than a year to launch the plus-sized line, as Fabletics was focused on creating new designs for potential customers. The company wanted to maintain its brand – a combination of sporty and sexy – no matter the size. Designers added wider straps, extra bra support, and redefined lines and seams, so the new offerings aren’t just larger versions of the pieces offered in smaller sizes.
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April is STD Awareness Month, which means many health providers and medical practitioners are urging sexually active people to regularly get tested. This includes pregnant women, too.
According to health officials, pregnant women are an often overlooked demographic for STD testing, but if they don’t know they are infected and don’t get treatment, they risk passing an STD on to their unborn child.
The Michigan Department of Health and Human Services is taking a proactive approach, announcing that testing pregnant women for HIV, hepatitis B and syphilis multiple times during pregnancy will “lead to better health outcomes for both the pregnant woman and her unborn baby.”
“If a physician is aware of the woman’s infection before the baby is born, they can provide treatment to ensure the baby doesn’t become infected,” says Dr. Eden Wells, chief medical executive for The MDHHS.
Testing is important because people often do not show signs or symptoms of having HIV, hepatitis B or syphilis. High-risk women, those who use drugs or have more than one sex partner, are especially at risk. And in addition to treating women during pregnancy, the baby may also need treatment at birth to protect him/her from getting the infection.
